Case Study - Outdoor Living with Jim Gloria

Case Study - Outdoor Living with Jim Gloria

Jim Gloria of Gloria landscaping wanted to turn his landscaping business into something more.

We turned Jim’s landscaping business, Gloria Landscaping into Sacramento’s premiere landscaping “Go To” company by a multi faceted online / on air campaign. We created a weekly segment “Outdoor Living” with Gloria Landscaping, on Sacramento and Company, News10’s local morning show.

Every Tuesday Jim Gloria would have a 5 minute segment that would showcasing landscaping professionals giving tips and tricks. We created an online presence where we archived all the segments and promoted each week’s guests. We also promoted the show on line with 5 sec billboards and banner campaign on News10.net.

This is a great example of using broadcast and online to cross promote a local business exposing a brand to a larger audience in a unique way.