Broadcast, Online and Interactive campaign for Tri Counties Bank on News10 ABC affiliate in Sacramento CA.
During the mortgage crisis, Tri Counties Bank, wanted to reach out to current and future customers and give them a chance to ask questions and assure them that Tri Counties Bank Mortgage loans were stable. We came up with a Webinar format online with chat that allowed customers to ask questions and receive answers live online. We produced a banner campaign starting a week before the webinar promoting it giving the date, topic and a forum to ask question before hand. We also produced on air commercials that tried to attract attention to their services in a non traditional way. We also created a landing page that was called "Everyday Living" that highlighted their products, services and pre produced seminars on various banking subjects. This is a very successful cross-platform campaign for Tri Counties Bank.
